Zombies Ate My Business
In his second book, Zombies Ate My Business, Jamie Gerdsen returns to help traditional business owners—plumbers, dry cleaners, bakery operators—find and eliminate zombie employees, and to clear the ranks of zombie-like thinking among management. Traditional businesses—those mainstays of Main Street—may have started out with a bang, but many have grown stagnant, even tottering on the edge of death. Join Gerdsen as he considers the life cycle of a traditional business, and the life cycle of an employee. Listen as he forecasts what happens when the two intersect. Sure, a young business staffed with young employees should find it easy to grow; but what about a mature, “plateaued” business, staffed with mature, retirement-age employees? Or a middle-aged company with middle-aged workers? Even these companies can return to growth, says Gerdsen, who speaks from experience with his own turned-around HVAC business. This book maps the way to growth, renewal, and zombie-free prosperity for businesses in all life stages.
REVIEWS
What Readers Are Saying
"Well written, excellent insights."
You probably can’t make the connection based on the title but this book [Squirrels, Boats, and Thoroughbreds] is an excellent guide specifically targeted to the owner of traditional businesses. Let me be a little more specific on the target audience. It was written as a guide for the owner of the typical local business that is looking to grow their business both in revenue and more importantly profits.
John Chancellor
"Good, practical ideas to run and grow your business."
Easy to read and good ideas on how to implement – recommended for any business owner.
J. Spanbauer
"Jamie Gerdsen provides a wealth of information, insights, and counsel."
All organizations need effective leadership at all levels and in all areas. They need multipliers who help to “extract full capability” as well as diminishers who help to reduce waste of resources (especially talent). Leaders in traditional companies as well as start-ups will find much of substantial value, as will those who are now preparing for a career in business or have only recently embarked upon one.